Tuesday, December 31, 2019

The Impact of Corporate Social Responsibility on Consumer...

ABSTRACT Purpose: The purpose of implementing corporate social responsibility (CSR) has been a long debated topic. However there is a lack of literature within the supermarket industry. The aim of this project is to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitions,†¦show more content†¦| 22 | 3.3 Data collection.................................................................................................... | 22 | 3.4 Sample................................................................................................................ | 23 | 3.5 Data Analysis..................................................................................................... | 24 | 3.6 Reliability amp; Validity......................................................................................... | 24 | 3.7 Research Ethics................................................................................................... | 24 | 3.8 Research Limitations.......................................................................................... | 25 | 3.9 Summary........... .................................................................................................. | 25 | CHAPTER 4............................................................................................................ | 26 | RESULTS, FINDINGS, ANLAYSIS amp; DISCUSSION...................................... | 26 | 4.1 Introduction........................................................................................................ | 26 | 4.2 Consumer Beliefs............................................................................................... | 26 | 4.3 General Knowledge ofShow MoreRelatedEffective Understanding of Cultural Differences Will Be Key to Successful Business Operations in the 21st Century. Discuss This Statement Using Examples from Two Sectors.4254 Words   |  18 Pagesfocuses on the adaptations that different industries are incorporating into their business practices to meet the needs of the global consumer. In particular, the paper attempts to address the adaptations that industries are undergoing to cater to ethical and migration related requirements of the consumers. Design and Approach – The paper identifies trends, transformations and practises that are followed in two industries the Food Industry and the Financial Industry. Data and ideas from leading journalsRead MoreInnocent Company Analysis Essay7516 Words   |  31 PagesSegmentation Analysis 2.2 Porter’s five forces 2.2 Industry Life Cycle 2.3 PEST Analysis 2.4 Benchmarking analysis SWOT Analysis 3.1 Recommendations Executive summary: Introduction This report is an analysis about the company: Innocent Ltd. This company started its way in 1998 by three friends Richard Reed, Adam Balon and Jon Wright and produces healthy drinks and food. Their current market share in the UK is now 78%. Internal Analysis The analysis ofRead MoreMonster Energy Essay11236 Words   |  45 Pageshigh levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement providesRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pages PART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER â€Å" Change is the only constant. 3 1 2 3 4 5 A. TOFFLER † The marketing environment LEARNING OBJECTIVES After reading this chapter, you should be able to: describeRead MoreNestl S Corporate Strategy Analysis2548 Words   |  11 PagesNESTLE’S CORPORATE STRATEGY ANALYSIS 1 Global Strategic Analysis of Nestlà © (Corporate Strategy by Mr Croft) Rational model NESTLE’S CORPORATE STRATEGY ANALYSIS 2 I. Vision statements Concerned with the desired future state of the company. What do we want to be?  « I will build a motor car for the great multitude†¦it will be so low in price that no man making good wages will be unable to own one†¦when I am through, everyone will be able to afford one and everyone will have one.  » Henry FordRead MoreCarlsbergs Strategic Analysis15976 Words   |  64 PagesCompetitive rivalry 23 4.1.2 Bargaining Power of Suppliers 24 4.1.3 Bargaining Power of Buyers 24 4.1.4 Threats of substitute products 25 4.1.5 Threat of new entrant 25 4.2 Competitor analysis 26 4.2.1 Carlsberg’s value to customers 30 4.3 Buying behavior analysis 30 4.4 The Seven O’s 32 4.4.1 Occupants 32 4.4.2 Objects 33 4.4.3 Objectives 34 4.4.4 Organization 35 4.4.5 Operation 35 4.4.6 Occasions 37 4.4.7 Outlets 38 4.5 PEST Analysis 39 4.5.1 Political and legal factorRead MoreCarlsbergs Strategic Analysis15964 Words   |  64 Pagesrivalry 23 4.1.2 Bargaining Power of Suppliers 24 4.1.3 Bargaining Power of Buyers 24 4.1.4 Threats of substitute products 25 4.1.5 Threat of new entrant 25 4.2 Competitor analysis 26 4.2.1 Carlsberg’s value to customers 30 4.3 Buying behavior analysis 30 4.4 The Seven O’s 32 4.4.1 Occupants 32 4.4.2 Objects 33 4.4.3 Objectives 34 4.4.4 Organization 35 4.4.5 Operation 35 4.4.6 Occasions 37 4.4.7 Outlets 38 4.5 PEST Analysis 39 4.5.1 Political and legalRead MoreBackground Inditex, One of the Worlds Largest Fashion Distributors, Has Eight Major Sales Formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home Y Kiddys Class- with 3.147 Stores in 70100262 Words   |  402 PagesBeatrice Kogg Responsibility in the Supply Chain Interorganisational management of environmental and social aspects in the supply chain Case studies from the textile sector Doctoral dissertation the international institute for industrial environmental economics Lund University, Sweden  IIIEE DISSERTATIONS 2009:2  Responsibility in the Supply Chain Interorganisational management of environmental and social aspects in the supply chain Case studies from the textile sector Read MoreBusiness Functions in Context Notes Essay10972 Words   |  44 PagesB203 Business Functions in Context – Revision Notes Introduction * Communities of Practice (Wenger, 2007) - are groups of people the come together to share knowledge and experiences and learn from one another whilst providing a social context for that work. Three characteristics are crucial: 1. The Domain - It has an identity defined by a shared domain of interest. Membership implies a commitment to this and therefore a shared competence that distinguishes members from other peopleRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 PagesKaplan Asia Pacific Contents Introduction Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 Topic 9 Introduction to marketing Introduction to sales The financial services customer Marketing and sales strategy Acquiring customers Making the most of channels Managing customer relationships Legal compliance and ethics in marketing and sales The bottom line — measuring the effectiveness of marketing and sales Introduction Subject aims In a competitive, demand-driven financial

Monday, December 23, 2019

Animal Farm is an allegory that was written by George...

Animal Farm is an allegory that was written by George Orwell that tells the story of the Russian Revolution and the Soviet Union by using a great deal of symbolism. Three things that Orwell represented in his allegory were the leaders of the Russian Revolution/Soviet Union, the government, and even objects that were important to the Revolution. In Animal Farm George Orwell used his characters to represent the leaders of the Soviet Union and the people of Russia. Mr. Jones, the farmer whom the animals forced off the farm, symbolized Czar Nicholas II as well as the evils of capitalism. Mr. Jones forced the animals to work in order to produce milk, eggs, etc., yet he only gave the animals what they needed to survive and kept the rest for†¦show more content†¦George Orwell also portrayed the Russian government (post-revolution) in Animal Farm. In Animal Farm, after the animals forced the humans (previous government) off the farm, they tried to form their own society based on Ani malism (which represents communism), which is the philosophy the animals came to live by. Soon after the animals took control, the pigs appointed themselves as the leaders, claiming that they were the most intelligent and that they could properly lead the animals. This is similar to the Soviet Union in the way that the highly intelligent people of Russia (i.e. Stalin and Trotsky) quickly rose to power after the rebellion. Like in Russia, the pigs began to abuse their power. They would take the product of the citizens’ labor and use it for personal gratification rather than using it for what is better for the people as a whole. The animals on the farm/the people of Russia were led to believe that the pigs/government was only doing what was best for everyone. Soon, the new government began doing exactly what the former government did and the animals/people did not recognize it as being bad. Eventually, both the pigs in Animal Farm and the government in Russia became a dictators hip led by a power hungry ruler who was only concerned with what benefited himself. The objects represented in Animal Farm that were parts of the Soviet Union were very important in order to properly portray that time in history. For example, the farmShow MoreRelatedHow Has George Orwell Used Animal Farm to Present His View of Human Nature?789 Words   |  4 PagesGeorge Orwell’s Animal Farm is a satirical allegory through which he presents his cynical view of human nature. He uses the animal fable effectively to expose the issues of injustice, exploitation and inequality in human society. Orwell uses the allegory, Animal Farm, to present the story of The Russian Revolution and essentially express his opinions on the matter. By plainly exposing the unjust and corrupt system that is communism, Orwell is ultimately presenting his pessimistic view of humanRead More Animal Farm, by George Orwell Essay978 Words   |  4 Pagespiece of satire, Animal Farm. The main targets at the brunt of this political satire are the society that was created in Russia after the Bolshevik Revolution of 1917, and the leaders involved in it. George Orwell successfully condemns these targets through satirical techniques such as irony, fable, and allegory. The immediate object of attack in Orwells political satire is the society that was created in Russia after the Bolshevik Revolution of 1917. The events narrated in Animal Farm obviously andRead MoreOrwells Comparing Animal Farm and The Russian System Of Communism971 Words   |  4 PagesOrwells Comparing Animal Farm and The Russian System Of Communism Animal Farm is a satire and prophecy of the Russian revolution, which was written by George Orwell in 1945. George Orwell was a political satirist who led a somewhat strange life. His original name was Eric Arthur Blair, which was later changed to his familiar pen name for its manly, English, country-sounding ring. He was a lonely boy and had many uncertain jobs until he finally became a writer, crossing Read MoreThe Downfall Of Communism : George Orwell s Animal Farm1867 Words   |  8 PagesCommunism George Orwell is the author of the novel, Animal Farm, which is an allegory for the Russian Revolution. An allegory is a story that uses characters or events to represent ideas. Animal Farm can be read as a fable of talking animals, or as a history book. Animal farm is full of information, you just need to reach out for it. Orwell wrote this to tell people the effects of communism and how it affected the Russian people. This event was a huge movement in the history of Russian society; andRead MoreAnimal Farm by George Orwell Essay1488 Words   |  6 Pages George Orwell’s Animal Farm is a story of pure propaganda. Propaganda is a recurring theme and technique seen and used by characters in the book, as well as the author. Animal Farm is an allegory that focuses on the communist revolution in Russia. Being an allegory, events in the book accurately depict actual events in history that actually relate to propaganda. nbsp;nbsp;nbsp;nbsp;nbsp;Propaganda is a central element to the plot of Animal Farm. Propaganda is used by various methods in theRead MoreHow Does Orwell Explore the Theme of Education in Animal Farm?1413 Words   |  6 PagesHow Does Orwell Explore The Theme Of Education In Animal Farm? ‘All animals are equal but some animals are more equal than others’. George Orwell writes this toward the end of his highly acclaimed allegory, Animal Farm. From this single statement we can tell quite a bit about Orwell’s views on education which he puts across strongly throughout the novel. A message I see that this statement portrays is that everyone has the right to an education but some people were getting a better education thanRead MoreSymbolism and Literary Techniques in George Orwells Animal Farm1167 Words   |  5 PagesGeorge Orwell’s Animal Farm is an allegoric fairy tale type novel that uses irony, satire, and allegory to portray the true identity of media censored Communist Russia. Because of the relationship between America and Communist Russia during WWII, Animal Farm was not originally received with warmth because it was thought of as harmful propaganda. But then, during the Cold War, when US-USSR relations soured, George Orwell’s n ovel was finally read. George Orwell, the pseudonym of Eric Blair, conceivedRead MoreThe Necessary Intellect of Ordinary People1449 Words   |  6 Pagespropaganda, and not all propaganda is bad (Stults). George Orwell writes Animal Farm as an allegorical fable associated with Lenin’s lead over the revolution that established the Communist control of Russia. After the animals of Animal Farm are successful with the Rebellion against Jones, they to lose sight of how the pigs are slowly influencing them. Like the use of propaganda in Russia, the pigs on Animal Farm are able to manipulate the other animals using simplicity and repetition, distortion andRead MoreThe Role of Propaganda in Animal Farm1255 Words   |  6 PagesPropaganda in Animal Farm The novel, Animal Farm, is a well-known allegory written by George Orwell. As a satire of the Russian Revolution, Orwell portrays the rise of a cruel dictatorship and the mistreatment of the general population under it. Like the Communist government in Russia, the government in Animal Farm employs the use of many manipulative tools, especially propaganda. Propaganda was used by the pigs throughout the book, deceiving many of the animals. As this story shows, propagandaRead MoreAnimal Farm - Napoleon and Boxer Act in Ways to Destroy Freedom and Eq866 Words   |  4 PagesThe novel, Animal Farm, was written by George Orwell and published in 1946. George Orwells Animal Farm is a political satire of a totalitarian society ruled by a mighty dictatorship, in all probability an allegory for the events surrounding the Russian Revolution of 1917. The animals of the Manor Farm overthrow their human master after a long history of mistreatment. Led by the pigs, the farm animals continue to do their work, only with more pride, knowing that they are working for themselves

Sunday, December 15, 2019

Advantages and Disadvantages of Large Populations Free Essays

The meaning of CPI (Consumer Price Index) is a measure of how the price of goods and services changes over a period of time. Real GDP per capita means calculating the average income per person in a year. Cost of Living simply means the amount of money we use to live by everyday like, the money we paid for food, taxes, see doctor, and petrol for cars. We will write a custom essay sample on Advantages and Disadvantages of Large Populations or any similar topic only for you Order Now While Standard of Living means the quality and how people are able to afford of housing, luxurious or non-luxurious living. Different levels of wealth and comfort ability. The advantages of having a large population are an increase in a country’s wealth, more demands hence, causes a growth in economy as well as, rising of income per household. Benefiting larger families, with more money to spend for example, travelling and ability to purchase more stuff. If there are larger population in a country, it also means more money will go into the country’s capital for example, paying of taxes and household bills to the governments. Having a large population doesn’t mean it is an advantage too. There are definitely disadvantages of having a large population in a country, like a shortage in properties, demanding of a rise in salaries and also shortage of resources. The real GDP for China in year 2011 was $7. 318 trillion USD, while the real GDP for Singapore was $239. 7 billion USD. Real GDP per capita for China was 8,500 USD while Singapore was 60,500 USD. There will be pros and cons of Cost of Living in China as China is a big country and difficult to maintain. China has a total population of 1,344,130,000. As mentioned above, that the advantages of having a large population in a country may increase the wealth of the country as well as the economy. Demanding for Standard of Living for example, asking for bigger houses or space if there’s a big family. However, Singapore is a very small country with a population of only 5,184,000. Cost of Living is so much higher as Singapore is the smallest countries in the world and that makes it easier to maintain as compared to China. More will demand on Standard of Living because Singapore is small and if, there are going to be new members joining in the family they will probably need to have a much bigger space to live. Singapore is also known as one of the richest country in the world. Thus, Standard of Living is high. Consumers demanding for better clothing, food and living environment. It is because Singapore is a small country and the country does not have to spend more money on maintenance except for upgrading and that makes more Singaporeans to be rich hence, Standard of Living is high. How to cite Advantages and Disadvantages of Large Populations, Essay examples

Friday, December 6, 2019

Difference Between Computer Literacy free essay sample

To be clearer, with information literacy one is taking what has been read and learned and applying it. With computer literacy one can have the knowledge but not necessarily know how to use it or apply it. Basically, with information literacy one will take the knowledge to the next step by using the access to organize, use and evaluate what has been found. With computer literacy one has the technology to manipulate the computer, but they may not have the information to continue on through the process and derive a conclusion based on evaluations and organization. Computer literacy, if you want to think of it in steps, is the literacy before information literacy in which the person is on their way to gaining the extra knowledge they need in order to apply what is currently known. Information literacy also requires one to have awareness in how information systems work and the link between information need, sources and channels. An example would explain this easier. You can know how to use Google search, but unless you take it a step further such as knowing what you need, the sources and the channels to gain what you need you will be stuck with unhelpful answers. Certainly, you know you need keywords in a search engine, but unless you know what keywords you are stuck. This is the relationship between the two concepts. 2. Discuss the three elements of an information system (hardware, software and persware) that managers must consider. Which of the three do you consider the most important? Hardware: Is the physical aspect of computers, telecommunications, and other devices. The term arose as a way to distinguish the box and the electronic circuitry and components of a computer from the program you put in it to make it do things. Software: Software is a term for a set of instructions, which makes a computer to perform a task. The set of instructions are commonly known as a program, without which computers cannot do any operations. A software is classified broadly in to two groups, application software, which includes normal utility applications like Microsoft word, PowerPoint etc. that interacts and performs user specific tasks and system software, such as operating systems, which interacts directly with hardware to make the system work and also provide a platform for other applications to work. Persware: Defined as the people aspect of an information system, without this aspect of an information system the hardware and software components become computer literacy. The people who drive and run the information system also help to determine which types of data to collect, store and disseminate for reporting and analysis purposes. The three Components of information system talked about the input, processing, output and feedback processes. Most important is the feedback process; unfortunately its the one most often overlooked. Just as in the triangle above, the hardware (input and output) and the software (processing) receive the most attention. With those two alone, you have computer literacy. But if you dont use the persware side of the triangle to complete the feedback loop, you dont accomplish much. Add the persware angle with good feedback and you have the beginnings of information literacy. 3. Which of the six business objectives do you think is the most important? How can information systems help a business meet these objectives? The Six Important Business Objectives of Information Technology Product Development Information technology can speed up the time it takes new products to reach the market. Companies can write product requirement documents by gathering market intelligence from proprietary databases, customers and sales representatives. Computer-assisted design and manufacturing software speed up decision making, while collaborative technologies allow global teams to work on different components of a product simultaneously. From innovations in microprocessors to efficient drug delivery systems, information technology helps businesses respond quickly to changing customer requirements. Stakeholder Integration Stakeholder integration is another important objective of information technology. Using global 24/7 interconnectivity, a customer service call originating in Des Moines, Iowa, ends up in a call center in Manila, Philippines, where a service agent could look up the relevant information on severs based in corporate headquarters in Dallas, Texas, or in Frankfurt, Germany. Public companies use their investor relations websites to communicate with shareholders, research analysts and other market participants. Process Improvement Process improvement is another key IT business objective. Enterprise resource planning (ERP) systems allow managers to review sales, costs and other operating metrics on one integrated software platform, usually in real time. An ERP system may replace dozens of legacy systems for finance, human resources and other functional areas, thus making internal processes more efficient and cost-effective. Cost Efficiencies Although the initial IT implementation costs can be substantial, the resulting long-term cost savings are usually worth the investment. IT allows companies to reduce transaction and implementation costs. For example, the cost of a desktop computer today is a fraction of what it was in the early 1980s, and yet the computers are considerably more powerful. IT-based productivity solutions, from word processing to email, have allowed companies to save on the costs of duplication and postage, while maintaining and improving product quality and customer service. Competitive Advantage Cost savings, rapid product development and process improvements help companies gain and maintain a competitive advantage in the marketplace. If a smartphone competitor announces a new device with innovative touch-screen features, the competitors must quickly follow suit with similar products or risk losing market share. Companies can use rapid prototyping, software simulations and other IT-based systems to bring a product to market cost effectively and quickly. Globalization Companies that survive in a competitive environment usually have the operational and financial flexibility to grow locally and then internationally. IT is at the core of operating models essential for globalization, such as telecommuting and outsourcing. A company can outsource most of its noncore functions, such as human resources and finances, to offshore companies and use network technologies to stay in contact with its overseas employees, customers and suppliers.